A tip of the biretta to Fr. David Heron for this:
Growth in the Episcopal Church is unlikely, if a new survey is to be believed. Americans are more loyal to their toothpaste or toilet paper than to their religious denomination, making consumers more choosy about Charmin or Colgate than they are about church. According to a Phoenix-based research firm, 16 percent of Protestants say they would consider only one denomination, while 22 percent of them would use only one brand of toothpaste and 19 percent would use just one brand of toilet roll. In other words, Americans' loyalty to a particular denomination is less than it is to one brand of lavatory paper. Nancy Ammerman, a sociologist of religion says: ""There are limits to denominational shifting. You don't get a lot of Pentecostals becoming Episcopalians."This must be bad news for Bishop Katharine Schori when people consider her Church to be less worthy of loyal commitment than a bog roll.